The Swedish gambling market has undergone dramatic changes in recent years. Since the Gambling Act was passed in 2019, the aim has been to create a safer environment for players, strengthen state control and combat problem gambling. However, reality shows that things do not always go according to plan. Players are increasingly looking for alternatives outside the Swedish licensing system, and the market is changing faster than lawmakers can react.
One of the clearest trends is the growth of online casino gambling, where players are consciously choosing platforms that are not covered by the Spelpaus system. For many, this means seeking more flexible bonuses, a wider selection of games and faster payouts, as well as avoiding the bureaucratic structure that the Swedish regulations entail. The question is: why are the Swedish regulations losing their power, and what could this mean for the future of the gaming market?
The purpose of the rules and the real problems
When the Swedish license was introduced, there were three main goals: to protect players, increase state tax revenues and combat illegal gambling. However, several reports show that these rules have also led to unintended consequences. According to Statens Offentliga Utredningar, the proportion of players choosing foreign sites is constantly increasing. This not only means less tax revenue, but also risks undermining the consumer protection that the law aims to strengthen.
The key problem is that the Swedish model is relatively rigid. Licensees must adhere to strict bonus restrictions, have a mandatory Spelpaus system and apply strict deposit limits. For some players, especially those who do not have a gambling problem, this is perceived as overly restrictive.
International options are attractive
Foreign casinos without a Swedish license are often registered in jurisdictions such as Malta, Curacao or Gibraltar. These markets offer a much wider range of bonuses, promotions and game types. They also often have easier deposit and withdrawal methods, meaning Swedish players get a more flexible gaming experience.
Some of the main reasons why players choose these options are:
- Bigger and more diverse bonuses than Swedish licensed casinos can offer.
- Faster withdrawals, often within hours instead of days.
- The ability to play a wider range of games, including those that are not available in Sweden.
- Access to new payment methods such as cryptocurrencies and international e-wallets.
According to an analysis by the EGBA (European Gambling and Betting Association), technological developments have made it easier than ever to register and play on international platforms, even if they do not have a local license. This means that Swedish regulation has to compete not only with local players, but also with the global market. Read how online gaming can positively impact your life by visiting this resource.
Two sides of the coin – security vs. freedom
Defenders of the Swedish model argue that these rules are necessary to prevent gambling addiction and financial problems. Opponents believe that adults should be allowed to make their own decisions without state interference. So there is a fundamental conflict here between two values: security and personal freedom.
Many players believe that Swedish legislation focuses more on restrictions than on innovation. When it comes to technical development, game variety and marketing, Swedish licensed operators are often one step behind their international competitors.
Bonuses and promotions are a critical factor
In Sweden, bonuses are strictly limited to one offer per player and license. This means that many people look abroad, where the bonus structure can be more generous and range from deposit bonuses to cashback and loyalty programs.
An example is how some international casinos offer weekly or monthly bonuses that encourage you to keep playing. This is prohibited in Sweden, but foreign platforms are not subject to the same rules. Also check out: The best poker documentaries to watch right now
Technology and mobile gaming
Mobile gaming has become the dominant gaming channel, and here foreign players have a clear advantage. While Swedish casinos often use standardized solutions, international competitors are investing in fast and personalized apps with convenient payment methods such as cryptocurrencies and direct bank transfers.
Another trend is the live streaming of casino games in high definition video. These services require stable technology and fast connections, which are a priority for international players and are better optimized than Swedish licensees.